website goals for small businesses

Website goals: why you need them and how to come up with them

Like any kind of goal, website goals are designed to help you improve your website and to measure those improvements to make sure they continue to be successful.

Website goals need to be SMART – Specific, Measurable, Attainable, Relevant, and Timely. It isn’t enough to make a goal to “have a better website” or “get more sales through my website”.

This post is going to share just some of the reasons you need website goals, and how to decide what those website goals should be – with a couple of examples to get you started!

Why you need website goals

A successful website needs website goals for the following reasons:

  • To inform the look and feel of your website
  • To outline who your target visitor is, and what they want from your website
  • To determine what *you* want your visitors to do
  • To inform the call to actions you will need to use in your content

Deciding on your website goals

So now you know just some of the many reasons you need website goals, it’s time to decide what those goals are going to be! Here are some examples to help get you started:

Website goal #1: To increase sales by 10% within 3 months

Naturally, you want your website to increase sales and/or enquiries, but how are you going to achieve that?

Search engine optimisation

It’s impossible to increase sales without first increasing the volume of traffic to your website – the two go hand in hand. So you’ll need to ensure the content on your website is optimised for search engines in order to get found.

User-friendly experiences

You’d be surprised how easy it is to add barriers to a sale or enquiry simply by ignoring the importance of user experience. You need your website to be structured in a way that makes it simple for visitors to navigate!

Effective calls to action

I mentioned call the actions above – they are crucial to driving sales because they are telling your potential customers what you want them to do! Call to actions should be short, sharp and irresistible.

Website goal #2: Become an authoritative resource by posting 2 expert blog posts per month

Never underestimate the importance of being the “go-to” in your industry! Not only will blog posts showcase your knowledge to audiences, they are great for SEO and to share on social media channels! So just how will this goal improve your website?

Providing high-quality content

Search engines (and people!) love high-quality content – think 1000+ words on your niche using the right keywords that your audience is searching for. What’s more, keeping a regular blog post schedule shows search engines that your site is fresh and updated which can never be a bad thing.

Establishing trust

Trust is incredibly important to any customer – existing or potential. Sharing blog content which adds value is a simple but effective way of building that trust again and again.

So there we have it – I hope this post has inspired you to get thinking about your own website goals. If you need any further help coming up with your goals, why not book an online marketing coaching session with me? 

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