Welcome back to my #Blogtober blogging series! In this week’s blog, I am going to be answering the most frequently asked questions about blogging for your business.
From the benefits of blogging for your business to the tools you can use to get started – let’s dive in.
What can blogging do for your business?
Phew, that’s a big question! Here are just a few of the benefits that come from blogging:
- Increased presence in search engines – each new blog post is a new link directed to your website. If your blog posts are optimised well for keywords, they can appear higher in search engine results for relevant searches.
- Establishing your expertise – get known in your industry as a useful, informative resource. If you are providing a lot of value in your blog content, you also have a greater chance of having your content shared far and wide.
- Develop relationships with customers – whether they are existing loyal customers who are likely to recommend you for the value you provide, or they are new customers who are considering purchasing from you, a blog can help to develop a closer relationship with them.
- Express yourself – people buy from people, and sharing your thoughts and advice on a blog makes your business feel more human. While you should avoid blogging about polarising topics (unless relevant, of course!), blogging about your industry with passion is the way to go.
- Promote your service or products – all blog posts need a strong call-to-action. What do you want your readers to do next? Avoid always pushing them towards purchase though by encouraging them to read more content around the topic, sign up to your mailing list or maybe even follow you on social media.
How do I start blogging for my business?
First and foremost – anyone can start blogging for their business at any time!
Your website should already have blog functionality built into it, but if not you’ll need to have a chat with the person who designed it as they may be able to implement it. If for whatever reason they can’t, you can have a blog that’s separate to your website. However, it is much better for search engine optimisation and the visitor’s experience to have everything on one site.
Once you have the blog set up – it’s time to get writing! You will want to plan ahead by coming up with blog post ideas to write about that will benefit your audience. Think about what they would want to know more about, and use a tool like AnswerThePublic to search for keywords to generate ideas.
What other tools can I use when blogging for business?
Whether you are looking for inspiration for title ideas, or need images to support your blog posts with, there is an abundance of tools to be found online. Here are just a few to get you started:
Finding out what people are searching for online:
Getting high-quality stock images to use for your blog posts:
(Read more about these sites, and two other great free stock sites here)
Image editing tools for creating blog graphics:
There’s only one I really recommend – and that’s Canva.
Places to promote your blog post once published:
How can I tell blogging for business is working?
You will need to set up Google Analytics if you don’t already have it. Google Analytics will monitor the traffic to your website. You can see if blogging is working for you by checking how much traffic your blog posts are receiving and where that traffic is coming from.
If you are promoting your blog posts on social media, you will start to see an increase in traffic from those sites, and over time you will see an increase in organic traffic – this is traffic that comes from search engines.
You can also monitor if your blogging methods are working by seeing how much engagement you get on your blog posts in the form of shares on social media and comments on the post if you allow comments.
Remember, you need to be promoting your blog so your social media followers know that it’s there. Writing and publishing the blog post is just half the job. Taking the time to promote your blog is key.
The disadvantages of blogging for your business
There is only one clear disadvantage to blogging for your business – it takes time. Writing, publishing and promoting blog content is a time-consuming task and one that many business owners simply don’t have the time to do.
That’s why many choose to hire a professional blog writer to create and share the content for them. A professional blog writer can do all the necessary keyword research to find out what your target audience is looking for, and can craft well-written content to meet those needs and encourage your audience to take the desired action.
It’s time to start blogging for your business
Get in touch by emailing firstname.lastname@example.org to book in a call to discuss your business and how blogging can help it grow.