The best small business blogs rely on blogging tools to help create consistently good content. Blogging is a crucial method of small business marketing and anything that can make that easier should be embraced with open arms!
Today, I am going to share five of my favourite tools for SME and small business owners to use in order to promote their business through blogging. Let’s get started:
Google Adwords Keyword Planner
Anyone who has read more than one of my blog posts will know how much I love to harp on about Keyword Planner! There are plenty of keyword tools out there, but Keyword Planner is the one I always come back to for its balance of simplicity of use, and the level of data you can access to see what keywords are right for your business blogs.
For some help on how to use the keyword planner, I have written a blog post that covers the process of discovering the best keywords to use to get your business blogs seen >
Your business blogs should use a core keyword or phrase, as well as contextually relevant seed keywords. Think of it like picking a main “category”, and then “subcategories”. The core keyword or phrase should be in the title, in headings and used naturally throughout. It should also feature in the meta description of your blog post. Here’s a great explanation of meta descriptions from Moz.
Nothing can turn a reader away faster than poorly written content. If the content isn’t clear, concise and grammatically sound then it requires a greater level of concentration to decipher and understand. People will rarely have the patience to do that, and with the sheer volume of content online they will simply look elsewhere for their answers.
Grammarly will highlight any issues in your business blogs as you write them. It will pick out typos, punctuation and basic grammar errors and provide suggestions for you. Even as a writer of business blogs, I rely on Grammarly to help me out!
Many small business owners will already be aware of Canva and how useful it is for creating graphics for social media, but have you thought about using it for your business blogs too?
Graphics can help break up blog posts and visually display a point you are trying to get across. Canva has the capability to create charts to visualise data, as well as simple resources that your readers can download and use or share online.
I use Canva to create all of my free resources, using templates that are branded to my business. If you’re not sure where to start with a design, Canva has a huge library of templates to take advantage of.
We are back to Google again, with another great tool. Google Analytics gives you access to a plethora of data about your website. It can be a bit overwhelming, but if you stick to top-level reports at first, you’ll soon be diving into the really interesting stats about user behaviour.
There are so many things you can learn about your blog and website as a whole using Google Analytics. You can discover which blogs are your most popular (great for coming up with related blog ideas when you’re stuck for your content plan!), as well as finding out where your traffic has come from. Has your Facebook page been producing the majority of click-throughs? Or maybe having an email list has been the key to visitors reaching your blog? More on email lists coming up!
We turn to Moz once more for their fantastic absolute beginners guide to Google Analytics – it’s a long-read so you will want a cup of tea for company! (Psst – alternatively, you could book an online marketing consultation to get set up).
Last but certainly not least in my list of business blogging tools is MailChimp! MailChimp is an email marketing programme that allows you to grow your own email list and send content to your subscribers. There are many benefits to having an email list, but let’s focus in on how it can help with your blog!
An email list is a great way of sharing your business blogs with an already engaged audience. They have signed up to hear from you, so they are warm leads. They are statistically more likely to read, and even share your blog content than someone who simply follows you on Twitter.
So how do you get started with an email list? Offer something for free! I am building my email list through my free resources library offering. If you sign up to my monthly newsletter, you get access to a growing list of free downloads that include cheatsheets, planners and templates.
In my monthly newsletter, I will include links to my blog posts, and through Google Analytics (as well as MailChimp’s own Analytics), I am able to see how many people have visited those posts. This can help you to gauge the sort of business blogs that resonate best with your audience.
Growing an email list is no easy feat, and will take time. You’ll never know what a difference it will make for your business if you don’t give it a try!
So there we have it – 5 of the best tools for business blogs success. Give them a try, and see what a difference they can make to your content.
Not sure where to start with small business marketing? Find out more about online marketing consultancy and how it can help your business >